BSO Sessions
Brand identity for the Baltimore Symphony Orchestra’s digital concert series. It was developed as a flexible system to adapt to each episode’s unique programming. In addition to the logo mark, the brand utilizes geometric forms that are visually translated from the music. The identity is applied in all marketing and promotional materials, including social media campaigns, brochures, and monthly program books.
Above: Primary, stacked logo
Below: Secondary, horizontal variation
Using the Baltimore Symphony Orchestra’s existing brand colors, each episode’s graphics are adjusted to fit the music’s mood and tone. Animated displays were created using Adobe After Effects to promote specials and holiday-themed episodes.
